Split Testing Profits / E-book

Learn How to Set Up Effective Split Testing and Boost Your Profits!

Split testing is a method for comparing two different versions of a landing page to determine which performs better. It should NEVER be a one-time experiment. Continually running new split tests is crucial to continually improve your sales and profits.

Setting up a split test is straightforward. You need to select the element on your landing page that you want to test first. Always ensure you only test one element at a time. This way, you'll know which changes lead to a specific improvement.

For example, start by testing the headline. Use your current headline as the control, then duplicate your landing page and create a new headline variation for the test. The headline is the single most important element to test and can result in substantial improvements in your conversion rate.

Other critical elements to test one by one include your landing page layout, website colors, images, call to action, price, guarantee, etc. To achieve statistical confidence in your test, it's recommended that you send at least 300 unique visitors to each landing page. Some marketers prefer even higher baseline numbers, such as 500 unique visitors to each landing page.

However, if one page is performing poorly, consider ending the split test early to avoid wasting traffic. If you identify a clear winner early on, you may opt to end the split test to maximize your ROI, particularly if you're using paid advertising to drive traffic.

Once your split test has achieved statistical confidence, it's time to analyze your results. The essential metrics you'll be tracking are unique visitors, conversions, and conversion rate.